Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions

Kelly, S, Johnston, P ORCID: https://orcid.org/0000-0003-3034-4341 and Danheiser, S, 2017. Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions. Cham: Palgrave Macmillan. ISBN 9783319456256

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Item Type:	Authored book
Creators:	Kelly, S., Johnston, P. and Danheiser, S.
Publisher:	Palgrave Macmillan
Place of Publication:	Cham
Date:	27 January 2017
ISBN:	9783319456256
Identifiers:	Number Type 10.1007/978-3-319-45626-3 DOI 1497890 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	11 Feb 2022 16:30
Last Modified:	11 Feb 2022 16:30
URI:	https://irep.ntu.ac.uk/id/eprint/45638

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