Explaining the sales and marketing interface: perspectives on the production of B2B value propositions

Kelly, S., Johnston, P. ORCID: 0000-0003-3034-4341 and Nicholson, J., 2018. Explaining the sales and marketing interface: perspectives on the production of B2B value propositions. In: 34th Annual Industrial Marketing and Purchasing Conference, Marseille, 04-07 September 2018.

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Item Type: Conference contribution
Creators: Kelly, S., Johnston, P. and Nicholson, J.
Date: September 2018
Identifiers:
NumberType
1497901Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 11 Feb 2022 16:57
Last Modified: 11 Feb 2022 16:57
URI: http://irep.ntu.ac.uk/id/eprint/45640

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