Impact of sports betting advertising on gambling behavior: a systematic review

Killick, E. ORCID: 0000-0002-0576-8081 and Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2021. Impact of sports betting advertising on gambling behavior: a systematic review. Addicta : the Turkish journal on addictions, 8 (3), pp. 201-214. ISSN 2148-7286

[img]
Preview
Text
1523406_Griffiths.pdf - Published version

Download (1MB) | Preview

Abstract

In the UK and elsewhere, the volume of gambling advertising is increasing, as is the popularity of sports betting. Through a systematic review, the available literature was synthesized to identify the ways in which sports betting advertising influences sports betting attitudes, intentions, and behaviors. A total of 22 studies were identified and included in the review. Overall, the marketing of sports betting was found to have a positive relationship with sports betting attitudes, intentions, and behaviors. This relationship appears to be the strongest among high-risk problem gamblers. Some marketing strategies elicited greater behavioral responses, for example, direct messages. There was also a difference in preference for the advertised wagering inducements between problem gambling groups. Although there has been a recent increase in experimental methodologies examining sports betting marketing, to date, empirical research has been largely limited to self-reported cross-sectional data.

Item Type: Journal article
Publication Title: Addicta : the Turkish journal on addictions
Creators: Killick, E. and Griffiths, M.D.
Publisher: AVES Publishing Co.
Date: December 2021
Volume: 8
Number: 3
ISSN: 2148-7286
Identifiers:
NumberType
10.5152/addicta.2022.21080DOI
1523406Other
Rights: ©Copyright by 2021 Türkiye Yeşilay Cemiyeti (Turkish Green Crescent Society) - Available online at www.addicta.com.tr
Divisions: Schools > School of Social Sciences
Record created by: Laura Ward
Date Added: 09 Mar 2022 12:28
Last Modified: 09 Mar 2022 12:28
URI: http://irep.ntu.ac.uk/id/eprint/45834

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year