Tools
Tools
Killick, E 
ORCID: https://orcid.org/0000-0002-0576-8081 and Griffiths, MD ORCID: https://orcid.org/0000-0001-8880-6524,
2021.
Impact of sports betting advertising on gambling behavior: a systematic review.
Addicta : the Turkish journal on addictions, 8 (3), pp. 201-214.
ISSN 2148-7286
Preview |
Text
1523406_Griffiths.pdf - Published version Download (1MB) | Preview |
Abstract
In the UK and elsewhere, the volume of gambling advertising is increasing, as is the popularity of sports betting. Through a systematic review, the available literature was synthesized to identify the ways in which sports betting advertising influences sports betting attitudes, intentions, and behaviors. A total of 22 studies were identified and included in the review. Overall, the marketing of sports betting was found to have a positive relationship with sports betting attitudes, intentions, and behaviors. This relationship appears to be the strongest among high-risk problem gamblers. Some marketing strategies elicited greater behavioral responses, for example, direct messages. There was also a difference in preference for the advertised wagering inducements between problem gambling groups. Although there has been a recent increase in experimental methodologies examining sports betting marketing, to date, empirical research has been largely limited to self-reported cross-sectional data.
| Item Type: | Journal article |
|---|---|
| Publication Title: | Addicta : the Turkish journal on addictions |
| Creators: | Killick, E. and Griffiths, M.D. |
| Publisher: | AVES Publishing Co. |
| Date: | December 2021 |
| Volume: | 8 |
| Number: | 3 |
| ISSN: | 2148-7286 |
| Identifiers: | Number Type 10.5152/addicta.2022.21080 DOI 1523406 Other |
| Rights: | ©Copyright by 2021 Türkiye Yeşilay Cemiyeti (Turkish Green Crescent Society) - Available online at www.addicta.com.tr |
| Divisions: | Schools > School of Social Sciences |
| Record created by: | Laura Ward |
| Date Added: | 09 Mar 2022 12:28 |
| Last Modified: | 09 Mar 2022 12:28 |
| URI: | https://irep.ntu.ac.uk/id/eprint/45834 |
Actions (login required)
 |
Edit View |
Statistics
Views
Views per month over past year
Downloads
Downloads per month over past year
