To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset

Woodall, T. ORCID: 0000-0002-8949-5577, Pich, C. ORCID: 0000-0003-1259-2827, Armannsdottir, G. ORCID: 0000-0001-5458-8434, Allison, S. ORCID: 0000-0002-7509-9979, Howarth, R. ORCID: 0000-0001-5857-6641 and Poorrezaei, M. ORCID: 0000-0002-0725-3209, 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

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Item Type: Journal article
Publication Title: Journal of Vocational Behavior
Creators: Woodall, T., Pich, C., Armannsdottir, G., Allison, S., Howarth, R. and Poorrezaei, M.
Publisher: Elsevier
Date: June 2022
Volume: 135
ISSN: 0001-8791
Identifiers:
NumberType
10.1016/j.jvb.2022.103716DOI
1525217Other
S0001879122000276Publisher Item Identifier
Divisions: Schools > Nottingham Business School
Record created by: Jonathan Gallacher
Date Added: 14 Mar 2022 13:50
Last Modified: 08 Jun 2022 09:01
URI: https://irep.ntu.ac.uk/id/eprint/45883

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