To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset

Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, Armannsdottir, G ORCID: https://orcid.org/0000-0001-5458-8434, Allison, S ORCID: https://orcid.org/0000-0002-7509-9979, Howarth, R ORCID: https://orcid.org/0000-0001-5857-6641 and Poorrezaei, M ORCID: https://orcid.org/0000-0002-0725-3209, 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

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Item Type:	Journal article
Publication Title:	Journal of Vocational Behavior
Creators:	Woodall, T., Pich, C., Armannsdottir, G., Allison, S., Howarth, R. and Poorrezaei, M.
Publisher:	Elsevier
Date:	June 2022
Volume:	135
ISSN:	0001-8791
Identifiers:	Number Type 10.1016/j.jvb.2022.103716 DOI 1525217 Other S0001879122000276 Publisher Item Identifier
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	14 Mar 2022 13:50
Last Modified:	08 Jun 2022 09:01
URI:	https://irep.ntu.ac.uk/id/eprint/45883

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