Lauterborn’s 4Cs

Akbar, M.B. ORCID: 0000-0003-3092-6878, Lawson, A. and Turner, N., 2022. Lauterborn’s 4Cs. In: C. Fourali and J. French, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

Full text not available from this repository.
Item Type: Chapter in book
Creators: Akbar, M.B., Lawson, A. and Turner, N.
Publisher: Palgrave Macmillan
Place of Publication: Cham
Date: 3 February 2022
ISBN: 9783030144494
Identifiers:
NumberType
10.1007/978-3-030-14449-4_12-1DOI
1534481Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 05 Apr 2022 12:58
Last Modified: 05 Apr 2022 12:58
URI: http://irep.ntu.ac.uk/id/eprint/46059

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