Lauterborn’s 4Cs

Akbar, M.B. ORCID: 0000-0003-3092-6878, Lawson, A. and Turner, N., 2022. Lauterborn’s 4Cs. In: C. Fourali and J. French, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

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Item Type:	Chapter in book
Creators:	Akbar, M.B., Lawson, A. and Turner, N.
Publisher:	Palgrave Macmillan
Place of Publication:	Cham
Date:	3 February 2022
ISBN:	9783030144494
Identifiers:	Number Type 10.1007/978-3-030-14449-4_12-1 DOI 1534481 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	05 Apr 2022 12:58
Last Modified:	05 Apr 2022 12:58
URI:	https://irep.ntu.ac.uk/id/eprint/46059

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