Natural heritage tourism: does co-creation matter?

Adie, B.A., Taheri, B. ORCID: 0000-0002-0912-9949 and Gannon, M., 2022. Natural heritage tourism: does co-creation matter? Journal of Ecotourism. ISSN 1472-4049

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Using a mixed-methods approach, this study investigates value co-creation within the context of natural heritage tourism. It focuses on those visiting the largest lake-water cave in the world: Alisadr, Iran. Semi-structured interviews (n = 22) were conducted to explore visitor experiences, complemented by a face-to-face questionnaire (n = 850) investigating the relationships among perceptions of value co-creation, leisure involvement, perceived experience value, satisfaction, and braggart word-of-mouth. The findings demonstrate that perceived value co-creation, leisure involvement, and perceived experience value influence visitor satisfaction and braggart word-of-mouth, with theoretical and managerial implications provided by way of conclusion.

Item Type: Journal article
Publication Title: Journal of Ecotourism
Creators: Adie, B.A., Taheri, B. and Gannon, M.
Publisher: Taylor & Francis (Routledge)
Date: 29 May 2022
ISSN: 1472-4049
Rights: Copyright © 2022 Informa UK Limited. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Ecotourism on 29 May 2022, available at: https://www.tandfonline...9651?journalCode=reco20.
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 16 Jun 2022 07:48
Last Modified: 29 Nov 2023 03:00

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