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Adie, B.A., Taheri, B. 
ORCID: 0000-0002-0912-9949 and Gannon, M.,
2022.
Natural heritage tourism: does co-creation matter?
Journal of Ecotourism.
ISSN 1472-4049
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Abstract
Using a mixed-methods approach, this study investigates value co-creation within the context of natural heritage tourism. It focuses on those visiting the largest lake-water cave in the world: Alisadr, Iran. Semi-structured interviews (n = 22) were conducted to explore visitor experiences, complemented by a face-to-face questionnaire (n = 850) investigating the relationships among perceptions of value co-creation, leisure involvement, perceived experience value, satisfaction, and braggart word-of-mouth. The findings demonstrate that perceived value co-creation, leisure involvement, and perceived experience value influence visitor satisfaction and braggart word-of-mouth, with theoretical and managerial implications provided by way of conclusion.
| Item Type: | Journal article | ||||||
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| Publication Title: | Journal of Ecotourism | ||||||
| Creators: | Adie, B.A., Taheri, B. and Gannon, M. | ||||||
| Publisher: | Taylor & Francis (Routledge) | ||||||
| Date: | 29 May 2022 | ||||||
| ISSN: | 1472-4049 | ||||||
| Identifiers: |
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| Rights: | Copyright © 2022 Informa UK Limited. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Ecotourism on 29 May 2022, available at: https://www.tandfonline...9651?journalCode=reco20. | ||||||
| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Linda Sullivan | ||||||
| Date Added: | 16 Jun 2022 07:48 | ||||||
| Last Modified: | 29 Nov 2023 03:00 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/46453 |
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