On the investigation of social network analysis for e-commerce transaction in South-West region of Nigeria

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Olajide, F. ORCID: 0000-0003-1627-6637, Adeshakin, K., Misra, S. and Ayo, C.K., 2016. On the investigation of social network analysis for e-commerce transaction in South-West region of Nigeria. International Journal of Pharmacy and Technology, 8 (4), pp. 23108-23114.

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Abstract

An investigative survey of the application of Social Network Analysis on e-commerce is presented and methods to improve e-commerce activity in this region is reported. The research reviewed relevant papers by survey based on the existing research work in the field of e-commerce, using social network analysis. This research presents an investigation on the application of social network analysis on e-commerce, with a case study of the user's perception in the South West Region of Nigeria. An investigation that was carried out revealed the different research works of others and the research was built upon by the metric presented. This approach was applied to influence the importance of Social Network Analysis in e-commerce. The data collected and the methods used by researcher proved the usefulness of the measures used in Social Network Analysis of e-Commerce. This research shows that the importance and potential of Social Network Analysis on e-commerce, is particularly, based on how Social Network Analysis has been used to improve e-commerce recommender systems which can give users a better shopping experience in Nigeria. Using Social Network Analysis for E-commerce in South west Nigeria to improve e-commerce activities.

Item Type:

Journal article

Publication Title:

International Journal of Pharmacy and Technology

Creators:

Olajide, F., Adeshakin, K., Misra, S. and Ayo, C.K.

Publisher:

B. Anil Reddy, Ed. & Pub.

Date:

December 2016

Volume:

Number: