On the investigation of social network analysis for e-commerce transaction in South-West region of Nigeria

Olajide, F ORCID: https://orcid.org/0000-0003-1627-6637, Adeshakin, K, Misra, S and Ayo, CK, 2016. On the investigation of social network analysis for e-commerce transaction in South-West region of Nigeria. International Journal of Pharmacy and Technology, 8 (4), pp. 23108-23114.

Preview

Text 1597856_Olajide.pdf - Published version Download (474kB) | Preview

Abstract

An investigative survey of the application of Social Network Analysis on e-commerce is presented and methods to improve e-commerce activity in this region is reported. The research reviewed relevant papers by survey based on the existing research work in the field of e-commerce, using social network analysis. This research presents an investigation on the application of social network analysis on e-commerce, with a case study of the user's perception in the South West Region of Nigeria. An investigation that was carried out revealed the different research works of others and the research was built upon by the metric presented. This approach was applied to influence the importance of Social Network Analysis in e-commerce. The data collected and the methods used by researcher proved the usefulness of the measures used in Social Network Analysis of e-Commerce. This research shows that the importance and potential of Social Network Analysis on e-commerce, is particularly, based on how Social Network Analysis has been used to improve e-commerce recommender systems which can give users a better shopping experience in Nigeria. Using Social Network Analysis for E-commerce in South west Nigeria to improve e-commerce activities.

Item Type:	Journal article
Publication Title:	International Journal of Pharmacy and Technology
Creators:	Olajide, F., Adeshakin, K., Misra, S. and Ayo, C.K.
Publisher:	B. Anil Reddy, Ed. & Pub.
Date:	December 2016
Volume:	8
Number:	4
Identifiers:	Number Type 1597856 Other
Rights:	Copyright © 2016 International Journal of Pharmacy and Technology. This publication is licensed under Creative Commons Attribution 4.0 International License.
Divisions:	Schools > School of Science and Technology
Record created by:	Linda Sullivan
Date Added:	22 Sep 2022 15:05
Last Modified:	22 Sep 2022 15:05
URI:	https://irep.ntu.ac.uk/id/eprint/47085

Actions (login required)

Edit View

Statistics

Views

Downloads