Adıgüzel, F. ORCID: 0000-0002-5289-1701,
2020.
Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand.
In: S.S. Muthu and M.A. Gardetti, eds.,
Sustainability in the textile and apparel industries: consumerism and fashion sustainability.
Springer, pp. 53-70.
ISBN 9783030385316
Official URL: https://doi.org/10.1007/978-3-030-38532-3_4
Item Type: | Chapter in book | ||||||
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Creators: | Adıgüzel, F. | ||||||
Publisher: | Springer | ||||||
Date: | 20 March 2020 | ||||||
ISBN: | 9783030385316 | ||||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 15 May 2023 13:17 | ||||||
Last Modified: | 15 May 2023 13:17 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/48968 |
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