Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand

Adıgüzel, F ORCID: https://orcid.org/0000-0002-5289-1701, 2020. Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand. In: Muthu, SS and Gardetti, MA, eds., Sustainability in the textile and apparel industries: consumerism and fashion sustainability. Springer, pp. 53-70. ISBN 9783030385316

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Item Type:	Chapter in book
Creators:	Adıgüzel, F.
Publisher:	Springer
Date:	20 March 2020
ISBN:	9783030385316
Identifiers:	Number Type 10.1007/978-3-030-38532-3_4 DOI 1761012 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	15 May 2023 13:17
Last Modified:	15 May 2023 13:17
URI:	https://irep.ntu.ac.uk/id/eprint/48968

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