Yousaf, A. ORCID: 0000-0002-5234-7474, Mishra, A. and Gupta, A.,
2018.
Concurrent sponsorship: implications for sponsoring brands and sponsored property.
Marketing Intelligence and Planning, 36 (6), pp. 633-645.
ISSN 0263-4503
Official URL: https://doi.org/10.1108/mip-02-2018-0042
Item Type: | Journal article | ||||||
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Publication Title: | Marketing Intelligence and Planning | ||||||
Creators: | Yousaf, A., Mishra, A. and Gupta, A. | ||||||
Publisher: | Emerald | ||||||
Date: | 21 August 2018 | ||||||
Volume: | 36 | ||||||
Number: | 6 | ||||||
ISSN: | 0263-4503 | ||||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 19 May 2023 13:27 | ||||||
Last Modified: | 19 May 2023 13:27 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49027 |
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