Concurrent sponsorship: implications for sponsoring brands and sponsored property

Yousaf, A. ORCID: 0000-0002-5234-7474, Mishra, A. and Gupta, A., 2018. Concurrent sponsorship: implications for sponsoring brands and sponsored property. Marketing Intelligence and Planning, 36 (6), pp. 633-645. ISSN 0263-4503

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Item Type: Journal article
Publication Title: Marketing Intelligence and Planning
Creators: Yousaf, A., Mishra, A. and Gupta, A.
Publisher: Emerald
Date: 21 August 2018
Volume: 36
Number: 6
ISSN: 0263-4503
Identifiers:
NumberType
10.1108/mip-02-2018-0042DOI
1762138Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 19 May 2023 13:27
Last Modified: 19 May 2023 13:27
URI: https://irep.ntu.ac.uk/id/eprint/49027

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