Allan, S. ORCID: 0000-0002-7169-0761, Woodall, T.
ORCID: 0000-0002-8949-5577, Poorrezaei, M.
ORCID: 0000-0002-0725-3209 and Homapour, E.
ORCID: 0000-0001-9756-2744,
2023.
Exploring the notion of value reciprocity in the subscription economy: a systematic literature review.
Proceedings of the European Marketing Academy.
ISSN 2709-1589
(Forthcoming)
Item Type: | Journal article | ||||
---|---|---|---|---|---|
Description: | Paper presented at European Marketing Academy Conference 2023, Odense, Denmark, 23-26 May 2023. | ||||
Publication Title: | Proceedings of the European Marketing Academy | ||||
Creators: | Allan, S., Woodall, T., Poorrezaei, M. and Homapour, E. | ||||
Publisher: | European Marketing Academy | ||||
Date: | 24 February 2023 | ||||
ISSN: | 2709-1589 | ||||
Identifiers: |
|
||||
Divisions: | Schools > Nottingham Business School | ||||
Record created by: | Laura Ward | ||||
Date Added: | 01 Sep 2023 10:22 | ||||
Last Modified: | 01 Sep 2023 10:22 | ||||
URI: | https://irep.ntu.ac.uk/id/eprint/49639 |
Actions (login required)
![]() |
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year