Exploring the notion of value reciprocity in the subscription economy: a systematic literature review

Allan, S ORCID: https://orcid.org/0000-0002-7169-0761, Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, Poorrezaei, M ORCID: https://orcid.org/0000-0002-0725-3209 and Homapour, E ORCID: https://orcid.org/0000-0001-9756-2744, 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)

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Item Type:	Journal article
Description:	Paper presented at European Marketing Academy Conference 2023, Odense, Denmark, 23-26 May 2023.
Publication Title:	Proceedings of the European Marketing Academy
Creators:	Allan, S., Woodall, T., Poorrezaei, M. and Homapour, E.
Publisher:	European Marketing Academy
Date:	24 February 2023
ISSN:	2709-1589
Identifiers:	Number Type 1787657 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	01 Sep 2023 10:22
Last Modified:	01 Sep 2023 10:22
URI:	https://irep.ntu.ac.uk/id/eprint/49639

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