Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G., Rosenberger III, P.J., Leung, W.K.S. and Chang, M.K., 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855
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Official URL: https://doi.org/10.1108/apjml-03-2020-0176
Item Type: | Journal article | ||||||
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Publication Title: | Asia Pacific Journal of Marketing and Logistics | ||||||
Creators: | Cheung, M.L., Pires, G., Rosenberger III, P.J., Leung, W.K.S. and Chang, M.K. | ||||||
Publisher: | Emerald | ||||||
Date: | 25 October 2021 | ||||||
Volume: | 33 | ||||||
Number: | 10 | ||||||
ISSN: | 1355-5855 | ||||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 09 Oct 2023 09:55 | ||||||
Last Modified: | 09 Oct 2023 09:55 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49913 |
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