The role of social media elements in driving co-creation and engagement

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, G, Rosenberger III, PJ, Leung, WKS and Chang, MK, 2021. The role of social media elements in driving co-creation and engagement. Asia Pacific Journal of Marketing and Logistics, 33 (10), pp. 1994-2018. ISSN 1355-5855

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Item Type:	Journal article
Publication Title:	Asia Pacific Journal of Marketing and Logistics
Creators:	Cheung, M.L., Pires, G., Rosenberger III, P.J., Leung, W.K.S. and Chang, M.K.
Publisher:	Emerald
Date:	25 October 2021
Volume:	33
Number:	10
ISSN:	1355-5855
Identifiers:	Number Type 10.1108/apjml-03-2020-0176 DOI 1811973 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Oct 2023 09:55
Last Modified:	09 Oct 2023 09:55
URI:	https://irep.ntu.ac.uk/id/eprint/49913

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