Conceptualising failure in social marketing

Akbar, M.B. ORCID: 0000-0003-3092-6878 and Lawson, A., 2022. Conceptualising failure in social marketing. In: Academy of Marketing, 07 July 2022.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Akbar, M.B. and Lawson, A.
Date: July 2022
Identifiers:
NumberType
1825689Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 03 Nov 2023 09:42
Last Modified: 03 Nov 2023 09:42
URI: https://irep.ntu.ac.uk/id/eprint/50231

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year