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Akbar, MB 
ORCID: https://orcid.org/0000-0003-3092-6878 and Lawson, A,
2022.
Conceptualising failure in social marketing.
In: Academy of Marketing, 07 July 2022.
| Item Type: | Conference contribution |
|---|---|
| Creators: | Akbar, M.B. and Lawson, A. |
| Date: | July 2022 |
| Identifiers: | Number Type 1825689 Other |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Laura Ward |
| Date Added: | 03 Nov 2023 09:42 |
| Last Modified: | 03 Nov 2023 09:42 |
| URI: | https://irep.ntu.ac.uk/id/eprint/50231 |
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