The effect of incidental prices in online display ads on consumer internal reference price

Shaker, H., Sénécal, S., Grégoire, Y. and Taboubi, S., 2022. The effect of incidental prices in online display ads on consumer internal reference price. International Journal of Electronic Commerce, 26 (3), pp. 279-310. ISSN 1086-4415

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Item Type: Journal article
Publication Title: International Journal of Electronic Commerce
Creators: Shaker, H., Sénécal, S., Grégoire, Y. and Taboubi, S.
Publisher: Routledge
Date: 2022
Volume: 26
Number: 3
ISSN: 1086-4415
Identifiers:
NumberType
10.1080/10864415.2022.2076195DOI
1749482Other
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Electronic Commerce on 24/06/2022, available at: https://doi.org/10.1080/10864415.2022.2076195
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 08 Jan 2024 09:35
Last Modified: 23 Jan 2024 11:50
URI: https://irep.ntu.ac.uk/id/eprint/50631

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