The effect of incidental prices in online display ads on consumer internal reference price

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Shaker, H, Sénécal, S, Grégoire, Y and Taboubi, S, 2022. The effect of incidental prices in online display ads on consumer internal reference price. International Journal of Electronic Commerce, 26 (3), pp. 279-310. ISSN 1086-4415

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Official URL: https://doi.org/10.1080/10864415.2022.2076195

Item Type:	Journal article
Publication Title:	International Journal of Electronic Commerce
Creators:	Shaker, H., Sénécal, S., Grégoire, Y. and Taboubi, S.
Publisher:	Routledge
Date:	2022
Volume:	26
Number:	3
ISSN:	1086-4415
Identifiers:	Number Type 10.1080/10864415.2022.2076195 DOI 1749482 Other
Rights:	This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Electronic Commerce on 24/06/2022, available at: https://doi.org/10.1080/10864415.2022.2076195
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	08 Jan 2024 09:35
Last Modified:	23 Jan 2024 11:50
URI:	https://irep.ntu.ac.uk/id/eprint/50631