Motivating entrepreneurial activities to achieve sustainable development in sub-Saharan Africa

Onoshakpor, C. and Ogundana, O.M. ORCID: 0000-0002-0121-7231, 2024. Motivating entrepreneurial activities to achieve sustainable development in sub-Saharan Africa. In: A.S. Ibidunni, O.M. Ogundana and M.A. Olokundun, eds., Innovation, entrepreneurship and the informal economy in Sub–Saharan Africa: a sustainable development agenda. Cham: Palgrave Macmillan, pp. 93-120. ISBN 9783031462924

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It is largely acknowledged that entrepreneurial activities represent a crucial means for achieving sustainable development, especially in the developing economy. Yet, the percentage of population involved in business start-ups are still very low in Africa compared to other continents including the developed world. Thus, this chapter explores factors motivating entrepreneurial activities among women and men in a developing economy –Nigeria. To do this, we conducted 10 in-depth interviews which were transcribed and thematically analysed using QSR NVivo. The findings revealed that women and men are motivated by different factors. The implication of this finding is that female entrepreneurs should be treated as a homogenous group separate from their male counterparts. Doing this will enable policymakers to design much more effective entrepreneurial policies that encourages entrepreneurial activities that can stimulate sustainable development especially in sub-Saharan Africa.

Item Type: Chapter in book
Creators: Onoshakpor, C. and Ogundana, O.M.
Publisher: Palgrave Macmillan
Place of Publication: Cham
Date: 3 February 2024
ISBN: 9783031462924
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 14 Feb 2024 09:57
Last Modified: 14 Feb 2024 09:57

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