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Onoshakpor, C and Ogundana, OM 
ORCID: https://orcid.org/0000-0002-0121-7231,
2024.
Motivating entrepreneurial activities to achieve sustainable development in sub-Saharan Africa.
In: Ibidunni, AS, Ogundana, OM and Olokundun, MA, eds.,
Innovation, entrepreneurship and the informal economy in Sub–Saharan Africa: a sustainable development agenda.
Cham: Palgrave Macmillan, pp. 93-120.
ISBN 9783031462924
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Abstract
It is largely acknowledged that entrepreneurial activities represent a crucial means for achieving sustainable development, especially in the developing economy. Yet, the percentage of population involved in business start-ups are still very low in Africa compared to other continents including the developed world. Thus, this chapter explores factors motivating entrepreneurial activities among women and men in a developing economy –Nigeria. To do this, we conducted 10 in-depth interviews which were transcribed and thematically analysed using QSR NVivo. The findings revealed that women and men are motivated by different factors. The implication of this finding is that female entrepreneurs should be treated as a homogenous group separate from their male counterparts. Doing this will enable policymakers to design much more effective entrepreneurial policies that encourages entrepreneurial activities that can stimulate sustainable development especially in sub-Saharan Africa.
| Item Type: | Chapter in book |
|---|---|
| Creators: | Onoshakpor, C. and Ogundana, O.M. |
| Publisher: | Palgrave Macmillan |
| Place of Publication: | Cham |
| Date: | 3 February 2024 |
| ISBN: | 9783031462924 |
| Identifiers: | Number Type 10.1007/978-3-031-46293-1_4 DOI 1854574 Other |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Laura Borcherds |
| Date Added: | 14 Feb 2024 09:57 |
| Last Modified: | 02 Feb 2025 03:00 |
| URI: | https://irep.ntu.ac.uk/id/eprint/50867 |
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