Abdullah, S.I.N.W. ORCID: 0000-0001-7249-8512, Teng, P.K., Lim, B.J.H. and Cokki, C.,
2024.
Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys.
In: B. Barbosa, ed.,
Contemporary trends in innovative marketing strategies.
IGI Global, pp. 278-303.
ISBN 9798369312315
Official URL: https://doi.org/10.4018/979-8-3693-1231-5.ch014
Item Type: | Chapter in book | ||||||
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Creators: | Abdullah, S.I.N.W., Teng, P.K., Lim, B.J.H. and Cokki, C. | ||||||
Publisher: | IGI Global | ||||||
Date: | 28 February 2024 | ||||||
ISBN: | 9798369312315 | ||||||
Identifiers: |
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 08 Mar 2024 15:11 | ||||||
Last Modified: | 08 Mar 2024 15:11 | ||||||
Related URLs: | |||||||
URI: | https://irep.ntu.ac.uk/id/eprint/51030 |
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