Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys

Abdullah, SINW ORCID: https://orcid.org/0000-0001-7249-8512, Teng, PK, Lim, BJH and Cokki, C, 2024. Navigating mobile marketing: unveiling mobile game in-app purchase intentions of Gen-Ys. In: Barbosa, B, ed., Contemporary trends in innovative marketing strategies. IGI Global, pp. 278-303. ISBN 9798369312315

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Item Type:	Chapter in book
Creators:	Abdullah, S.I.N.W., Teng, P.K., Lim, B.J.H. and Cokki, C.
Publisher:	IGI Global
Date:	28 February 2024
ISBN:	9798369312315
Identifiers:	Number Type 10.4018/979-8-3693-1231-5.ch014 DOI 1870389 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	08 Mar 2024 15:11
Last Modified:	08 Mar 2024 15:11
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/51030

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