Why marketers don't market: rethinking offensive and defensive archetypes

WOODALL, T., 2004. Why marketers don't market: rethinking offensive and defensive archetypes. In: AM 2004: Academy of Marketing Conference, University of Gloucestershire Business School, Cheltenham, 6-9 July 2004.

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Item Type: Conference contribution
Creators: Woodall, T.
Date: 2004
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:00
Last Modified: 09 Jun 2017 13:16
URI: http://irep.ntu.ac.uk/id/eprint/6217

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