Why marketers don't market: rethinking offensive and defensive archetypes

Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, 2004. Why marketers don't market: rethinking offensive and defensive archetypes. In: AM 2004: Academy of Marketing Conference, University of Gloucestershire Business School, Cheltenham, 6-9 July 2004.

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Item Type:	Conference contribution
Creators:	Woodall, T.
Date:	2004
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:00
Last Modified:	09 Jun 2017 13:16
URI:	https://irep.ntu.ac.uk/id/eprint/6217

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