The influence of store image on private brand perception and purchase intention

Wang, X and Zhang, LQ, 2010. The influence of store image on private brand perception and purchase intention. In: British Academy of Management Conference (BAM), Sheffield, 14-16 September 2010, Sheffield.

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Item Type: Conference contribution
Creators: Wang, X. and Zhang, L.Q.
Date: 2010
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:02
Last Modified: 09 Oct 2015 10:02
URI: http://irep.ntu.ac.uk/id/eprint/6802

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