The influence of store image on private brand perception and purchase intention

WANG, X. and ZHANG, L.Q., 2010. The influence of store image on private brand perception and purchase intention. In: British Academy of Management Conference (BAM), Sheffield, 14-16 September 2010, Sheffield.

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Item Type: Conference contribution
Creators: Wang, X. and Zhang, L.Q.
Date: 2010
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:02
Last Modified: 09 Oct 2015 10:02
URI: http://irep.ntu.ac.uk/id/eprint/6802

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