The common ground of relationships and exchange: towards a contractual foundation of marketing

EHRET, M. and HAASE, M., 2012. The common ground of relationships and exchange: towards a contractual foundation of marketing. Journal of Business & Industrial Marketing, 27 (6), pp. 447-455. ISSN 0885-8624

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Item Type: Journal article
Publication Title: Journal of Business & Industrial Marketing
Creators: Ehret, M. and Haase, M.
Publisher: Emerald
Date: 2012
Volume: 27
Number: 6
ISSN: 0885-8624
Identifiers:
NumberType
10.1108/08858621211251451DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:04
Last Modified: 09 Jun 2017 13:18
URI: http://irep.ntu.ac.uk/id/eprint/7241

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