The common ground of relationships and exchange: towards a contractual foundation of marketing

Ehret, M ORCID logoORCID: https://orcid.org/0000-0002-2478-8889 and Haase, M, 2012. The common ground of relationships and exchange: towards a contractual foundation of marketing. Journal of Business & Industrial Marketing, 27 (6), pp. 447-455. ISSN 0885-8624

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Item Type: Journal article
Publication Title: Journal of Business & Industrial Marketing
Creators: Ehret, M. and Haase, M.
Publisher: Emerald
Date: 1 June 2012
Volume: 27
Number: 6
ISSN: 0885-8624
Identifiers:
Number
Type
10.1108/08858621211251451
DOI
Divisions: Schools > Nottingham Business School
Record created by: EPrints Services
Date Added: 09 Oct 2015 10:04
Last Modified: 06 Dec 2017 12:20
URI: https://irep.ntu.ac.uk/id/eprint/7241

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