The common ground of relationships and exchange: towards a contractual foundation of marketing

Ehret, M. ORCID: 0000-0002-2478-8889 and Haase, M., 2012. The common ground of relationships and exchange: towards a contractual foundation of marketing. Journal of Business & Industrial Marketing, 27 (6), pp. 447-455. ISSN 0885-8624

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Item Type:	Journal article
Publication Title:	Journal of Business & Industrial Marketing
Creators:	Ehret, M. and Haase, M.
Publisher:	Emerald
Date:	1 June 2012
Volume:	27
Number:	6
ISSN:	0885-8624
Identifiers:	Number Type 10.1108/08858621211251451 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:04
Last Modified:	06 Dec 2017 12:20
URI:	https://irep.ntu.ac.uk/id/eprint/7241

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