How far will consumers go? Evaluating the potential for dispensability of the 'people-P' in non-commodity consumer encounters

Resnick, S ORCID: 0000-0002-4471-7594 and Woodall, T ORCID: 0000-0002-8949-5577, 2012. How far will consumers go? Evaluating the potential for dispensability of the 'people-P' in non-commodity consumer encounters. In: Academy of Marketing Annual Conference, Southampton Management School, University of Southampton, Southampton, 2-5 July 2012.

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Item Type: Conference contribution
Creators: Resnick, S. and Woodall, T.
Date: 2012
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:08
Last Modified: 09 Jun 2017 13:20
URI: http://irep.ntu.ac.uk/id/eprint/8341

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