How far will consumers go? Evaluating the potential for dispensability of the 'people-P' in non-commodity consumer encounters

Resnick, S ORCID: https://orcid.org/0000-0002-4471-7594 and Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, 2012. How far will consumers go? Evaluating the potential for dispensability of the 'people-P' in non-commodity consumer encounters. In: Academy of Marketing Annual Conference, Southampton Management School, University of Southampton, Southampton, 2-5 July 2012.

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Item Type:	Conference contribution
Creators:	Resnick, S. and Woodall, T.
Date:	2012
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:08
Last Modified:	09 Jun 2017 13:20
URI:	https://irep.ntu.ac.uk/id/eprint/8341

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