Why marketers don't market: rethinking offensive and defensive archetypes

Woodall, T. ORCID: 0000-0002-8949-5577, 2004. Why marketers don't market: rethinking offensive and defensive archetypes. Journal of Marketing Management, 20, pp. 559-576. ISSN 0267-257X

Full text not available from this repository.
Item Type: Journal article
Publication Title: Journal of Marketing Management
Creators: Woodall, T.
Publisher: Westburn Publishers
Place of Publication: Argyll
Date: 2004
Volume: 20
ISSN: 0267-257X
Identifiers:
NumberType
10.1362/0267257041323945DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:09
Last Modified: 09 Jun 2017 13:20
URI: http://irep.ntu.ac.uk/id/eprint/8538

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year