Why marketers don't market: rethinking offensive and defensive archetypes

Woodall, T ORCID: https://orcid.org/0000-0002-8949-5577, 2004. Why marketers don't market: rethinking offensive and defensive archetypes. Journal of Marketing Management, 20, pp. 559-576. ISSN 0267-257X

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Item Type:	Journal article
Publication Title:	Journal of Marketing Management
Creators:	Woodall, T.
Publisher:	Westburn Publishers
Place of Publication:	Argyll
Date:	2004
Volume:	20
ISSN:	0267-257X
Identifiers:	Number Type 10.1362/0267257041323945 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:09
Last Modified:	09 Jun 2017 13:20
URI:	https://irep.ntu.ac.uk/id/eprint/8538

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