Items where Author is "Dabrowski, D"
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Journal article
SCHIVINSKI, B., CHRISTODOULIDES, G. and DABROWSKI, D., 2016. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56 (1), pp. 64-80. ISSN 0021-8499
SCHIVINSKI, B., ŁUKASIK, P. and DABROWSKI, D., 2015. User-generated images and its impact on consumer-based brand equity and on purchase intention. Logistyka (2), pp. 1054-1061. ISSN 1231-5478
SCHIVINSKI, B. and DABROWSKI, D., 2015. The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications. ISSN 1352-7266
SCHIVINSKI, B. and DABROWSKI, D., 2015. The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing, 9 (1), pp. 31-53. ISSN 2040-7122
Conference contribution
SCHIVINSKI, B., CHRISTODOULIDES, G. and DABROWSKI, D., 2015. A scale to measure consumer’s engagement with social media brand-related content. In: ICORIA 2015: 14th International Conference on Research in Advertising, Birkbeck, University of London. London, 3-4 July 2015.
