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Schivinski, B. 
ORCID: 0000-0002-4095-1922, Christodoulides, G. and Dabrowski, D.,
2016.
Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands.
Journal of Advertising Research, 56 (1), pp. 64-80.
ISSN 0021-8499
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Official URL: http://dx.doi.org/10.2501/JAR-2016-000
| Item Type: | Journal article | ||||
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| Publication Title: | Journal of Advertising Research | ||||
| Creators: | Schivinski, B., Christodoulides, G. and Dabrowski, D. | ||||
| Publisher: | The Advertising Research Foundation | ||||
| Date: | 1 March 2016 | ||||
| Volume: | 56 | ||||
| Number: | 1 | ||||
| ISSN: | 0021-8499 | ||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||
| Record created by: | Jill Tomkinson | ||||
| Date Added: | 03 Feb 2016 14:13 | ||||
| Last Modified: | 07 Jun 2019 14:39 | ||||
| URI: | https://irep.ntu.ac.uk/id/eprint/26875 |
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