Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands

Schivinski, B. ORCID: 0000-0002-4095-1922, Christodoulides, G. and Dabrowski, D., 2016. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56 (1), pp. 64-80. ISSN 0021-8499

[img]
Preview
Text
PubSub4236_Schivinski.pdf - Pre-print

Download (479kB) | Preview
Item Type: Journal article
Publication Title: Journal of Advertising Research
Creators: Schivinski, B., Christodoulides, G. and Dabrowski, D.
Publisher: The Advertising Research Foundation
Date: 1 March 2016
Volume: 56
Number: 1
ISSN: 0021-8499
Identifiers:
NumberType
10.2501/JAR-2016-000DOI
Divisions: Schools > Nottingham Business School
Record created by: Jill Tomkinson
Date Added: 03 Feb 2016 14:13
Last Modified: 07 Jun 2019 14:39
URI: https://irep.ntu.ac.uk/id/eprint/26875

Actions (login required)

Edit View Edit View

Views

Views per month over past year

Downloads

Downloads per month over past year