Items where Author is "Punjaisri, K"

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Number of items: 8.

Journal article

DEAN, D., ARROYO-GAMEZ, R.E., PUNJAISRI, K. and PICH, C., 2016. Internal brand co-creation: the experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963

PICH, C., DEAN, D. and PUNJAISRI, K., 2015. Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. ISSN 1352-7266

FOSTER, C., PUNJAISRI, K. and CHENG, R., 2010. Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management, 19 (6), pp. 401-409. ISSN 1061-0421

PUNJAISRI, K., WILSON, A. and EVANSCHITZKY, H., 2008. Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer-brand relationships. Journal of Relationship Marketing, 7 (4), pp. 407-424. ISSN 1533-2667

PUNJAISRI, K., EVANSCHITZKY, H. and WILSON, A., 2008. Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (42), pp. 209-226. ISSN 1757-5818

PUNJAISRI, K., EVANSCHITZKY, H. and WILSON, A., 2008. Internal branding: an enabler of employees' brand-supporting behaviours. Journal of Service Management, 20 (42), pp. 209-226. ISSN 1757-5818

Conference contribution

FOSTER, C., PUNJAISRI, K. and CHENG, R., 2011. Exploring the relationship between corporate, internal and employer branding - an empirical study. In: 7th Global Brand Conference of the Academy of Marketing SIG, University of Oxford, Oxford, April 2011.

PUNJAISRI, K., CHENG, R. and FOSTER, C., 2010. Exploring the relationship between corporate branding, internal branding and employer branding: an empirical study. In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Conference, Barcelona, Spain, 9-11 April 2010, Barcelona.

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