Items where Author is "Zhu, K"

Chapter in book

ZHU, K., 2014. Customer perceived value analysis on mobile channel service. In: A. BILAL, A. RATNAYAKA, A. ZOBENBULLER, C. COINTOT, D. HARBIDGE, D. WHATMAN, E. MBISE, F. AL-HASHIMI, G. MARTÍNEZ-ARELLANO, G. ROGERS, I. GOSTAUTAS, J. TAYLOR, K. TRYTKO, L. PISCICELLI, M. AHMED, M. ALASHAB, M. MAHMOOD, S. WILSON, T. ELFAYEZ and Y. LIAO, eds., Breaking Boundaries 2014: First Annual Professional Research Practice Conference, Nottingham Trent University, 15 May 2014. Nottingham: Nottingham Trent University: Graduate School, pp. 124-128. ISBN 9780992995706

Thesis

ZHU, K., 2017. Applying survival analysis to investigate mobile retail applications from a customer perceived value perspective. PhD, Nottingham Trent University.