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COOK, D. and PICH, C., 2022. 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. KITCHEN and M. TOURKEY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 263-270. ISBN 9783030764159

PICH, C., 2022. The duality of Boris Johnson’s political brand identity. In: P.J. KITCHEN and M. TOURKY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 233-235. ISBN 9783030764159

SPRY, L. and PICH, C., 2022. Communicating and integrating co-opness: is it that simple in the 21st century? In: P.J. KITCHEN and M. TOURKY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 314-319. ISBN 9783030764159

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