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Pich, C. 
ORCID: 0000-0003-1259-2827,
2022.
The duality of Boris Johnson’s political brand identity.
In: P.J. Kitchen and M. Tourky, eds.,
Integrated marketing communications: a global brand-driven approach.
2nd ed.
Cham: Palgrave Macmillan, pp. 233-235.
ISBN 9783030764159
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| Item Type: | Book contribution | ||||
|---|---|---|---|---|---|
| Description: | This case study is part of the chapter Case studies, pp. 233-351 | ||||
| Creators: | Pich, C. | ||||
| Publisher: | Palgrave Macmillan | ||||
| Place of Publication: | Cham | ||||
| Date: | 2022 | ||||
| ISBN: | 9783030764159 | ||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||
| Record created by: | Linda Sullivan | ||||
| Date Added: | 19 Aug 2020 15:17 | ||||
| Last Modified: | 11 Jan 2022 15:20 | ||||
| Related URLs: | |||||
| URI: | https://irep.ntu.ac.uk/id/eprint/40475 |
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