The duality of Boris Johnson’s political brand identity

Pich, C. ORCID: 0000-0003-1259-2827, 2022. The duality of Boris Johnson’s political brand identity. In: P.J. Kitchen and M. Tourky, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 233-235. ISBN 9783030764159

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Item Type: Book contribution
Description: This case study is part of the chapter Case studies, pp. 233-351
Creators: Pich, C.
Publisher: Palgrave Macmillan
Place of Publication: Cham
Date: 2022
ISBN: 9783030764159
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 19 Aug 2020 15:17
Last Modified: 11 Jan 2022 15:20
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