A nation's visual language: nation branding and the visual identity of contemporary Malaysia

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Gan, DSS, 2011. A nation's visual language: nation branding and the visual identity of contemporary Malaysia. PhD, Nottingham Trent University.

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Abstract

This research explores the role graphic design can play in the national branding of emergent nations, and takes the multiracial, multicultural state of Malaysia as the principal object of study. Contemporary Malaysian society and culture are reviewed in the context of present views of globalization and postcolonialism, and the phenomenon of ‘glocalization’ emerges as an important one in Malaysia. A variety of design research methods are used to identify the nature of graphic design practice in Malaysia, including the examination of the national government framework of design practices and networks, the design-led method of cultural probes, and participatory observation within several Malaysian design agencies. A questionnaire survey was also carried out with a sample group of design practitioners and interviews conducted with key professional design practitioners in the country and members of the Malaysia Design Council. These methods reveal that the professional and personal outlook of local designers is highly influenced by government policies and the support systems provided by government departments.

Item Type:	Thesis
Creators:	Gan, D.S.S.
Date:	2011
Rights:	This work is the intellectual property of the author. You may copy up to 5% of this work for private study, or personal, non-commercial research. Any re-use of the information contained within this document should be fully referenced, quoting the author, title, university, degree level and pagination. Queries or requests for any other use, or if a more substantial copy is required, should be directed in the owner(s) of the Intellectual Property Rights.
Divisions:	Schools > School of Art and Design
Record created by:	EPrints Services
Date Added:	09 Oct 2015 09:33
Last Modified:	09 Oct 2015 09:34
URI:	https://irep.ntu.ac.uk/id/eprint/103