Marketing healthcare: a healthy challenge?

Brindley, C, Resnick, S ORCID: https://orcid.org/0000-0002-4471-7594, Cheng, R and Foster, C ORCID: https://orcid.org/0000-0003-2462-5155, 2013. Marketing healthcare: a healthy challenge? In: Jobber, D and Chadwick-Ellis, F., eds., Principles and practices of marketing. Maidenhead: McGraw-Hill Higher Education, pp. 392-394. ISBN 9780077140007

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Item Type:	Chapter in book
Creators:	Brindley, C., Resnick, S., Cheng, R. and Foster, C.
Publisher:	McGraw-Hill Higher Education
Place of Publication:	Maidenhead
Date:	2013
ISBN:	9780077140007
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 09:41
Last Modified:	09 Jun 2017 13:08
URI:	https://irep.ntu.ac.uk/id/eprint/1130

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