It's marketing... but not as we know it: a qualitative study of marketing in SMEs

Cheng, R, Resnick, S ORCID: https://orcid.org/0000-0002-4471-7594, Brindley, C and Foster, C ORCID: https://orcid.org/0000-0003-2462-5155, 2010. It's marketing... but not as we know it: a qualitative study of marketing in SMEs. In: British Academy of Management Conference (BAM 2010), University of Sheffield, Sheffield, 14-16 September 2010, Sheffield.

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Item Type:	Conference contribution
Creators:	Cheng, R., Resnick, S., Brindley, C. and Foster, C.
Date:	2010
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:44
Last Modified:	09 Jun 2017 13:37
URI:	https://irep.ntu.ac.uk/id/eprint/17466

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