The treacherous path of sustainability in marketing: challenges of getting it right

Ndlovu, T ORCID: https://orcid.org/0000-0003-0753-0015, Simba, A ORCID: https://orcid.org/0000-0002-0276-8211 and Mariussen, A, 2015. The treacherous path of sustainability in marketing: challenges of getting it right. In: Tsiakis, T, ed., Trends and innovations in marketing information systems. Hershey, PA: IGI Global, pp. 85-106. ISBN 9781466684591

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Item Type:	Chapter in book
Creators:	Ndlovu, T., Simba, A. and Mariussen, A.
Publisher:	IGI Global
Place of Publication:	Hershey, PA
Date:	October 2015
ISBN:	9781466684591
Identifiers:	Number Type 10.4018/978-1-4666-8459-1 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:00
Last Modified:	09 Jun 2017 13:46
URI:	https://irep.ntu.ac.uk/id/eprint/21334

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