Mobile operators at war: opinion mining and sentiment analysis on social media

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Ślosarski, R and Schivinski, B ORCID: https://orcid.org/0000-0002-4095-1922, 2013. Mobile operators at war: opinion mining and sentiment analysis on social media. In: Łukasik, K, ed., Wyzwania i perspektywy współczesnego zarządzania: innowacja, kryzys, przedsiębiorczość. Częstochowa: Sekcja Wydawnictw Wydziału Zarządzania Politechniki Częstochowskiej, pp. 9-15.

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Abstract

Considering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical implications connected with advertisement campaign and its results. Finally we introduce conclusions of our research.

Item Type:	Chapter in book
Creators:	Ślosarski, R. and Schivinski, B.
Publisher:	Sekcja Wydawnictw Wydziału Zarządzania Politechniki Częstochowskiej
Place of Publication:	Częstochowa
Date:	2013
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	22 Dec 2015 16:05
Last Modified:	09 Jun 2017 13:58
URI:	https://irep.ntu.ac.uk/id/eprint/26720