How can academics market themselves to retail practitioners: time for a multi-channel approach?

Blackley, N ORCID: https://orcid.org/0000-0002-4194-7829 and Resnick, S ORCID: https://orcid.org/0000-0002-4471-7594, 2013. How can academics market themselves to retail practitioners: time for a multi-channel approach? In: Academy of Marketing Conference, University of South Wales, Cardiff, 8-11 July, 2013.

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Item Type:	Conference contribution
Creators:	Blackley, N. and Resnick, S.
Date:	2013
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	11 Jul 2016 10:07
Last Modified:	09 Jun 2017 14:04
URI:	https://irep.ntu.ac.uk/id/eprint/28126

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