Moderating effect of promotions in retail services: a critical view on role of operations

Ramanathan, U ORCID: https://orcid.org/0000-0002-7473-4643, Subramanian, N and Parrott, G, 2014. Moderating effect of promotions in retail services: a critical view on role of operations. In: POMS 2014, NITIE (National Institute of Industrial Engineering), Mumbai, India.

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Item Type:	Conference contribution
Creators:	Ramanathan, U., Subramanian, N. and Parrott, G.
Date:	2014
Divisions:	Schools > Nottingham Business School
Record created by:	Jill Tomkinson
Date Added:	20 Dec 2016 14:13
Last Modified:	09 Jun 2017 14:09
URI:	https://irep.ntu.ac.uk/id/eprint/29444

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